At Safe Aging Plans, our business model is grounded in a human-centered approach that aligns financial sustainability with social impact. We focus on providing affordable, accessible, and tailored insurance services to seniors across Singapore — ensuring they can age with dignity, independence, and confidence.
Core Value Proposition
Our core value lies in offering customized insurance solutions exclusively for the elderly population. This allows us to concentrate on the unique health, lifestyle, and financial needs of retirees. We don’t believe in one-size-fits-all plans — instead, we build each offering around deep customer insights, medical risk profiles, and future life scenarios.
Our plans are:
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Modular and scalable — allowing clients to start small and upgrade as their needs evolve
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Transparent in pricing — with no hidden charges or complex fee structures
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Built for trust — with clear terms and a dedicated support team that guides users through every step
Revenue Model
Our primary source of revenue comes from monthly insurance premiums. These are priced according to plan type, coverage level, and risk category, with rates designed to be competitive in the Singaporean insurance market. We also offer:
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Commission-based partnerships with medical providers and elder care services
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Optional value-added services, such as in-home nurse visits or wellness check-ups, available on a subscription basis
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Family coverage upgrades, which allow relatives to extend support plans to elderly family members under bundled pricing
This diversified revenue structure ensures financial resilience while maintaining a customer-first pricing strategy.
Distribution Strategy
We use a multi-channel distribution model to reach our audience:
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Direct-to-consumer via our website — optimized for accessibility and ease of use for older adults
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Licensed agents and retirement advisors — trained to offer face-to-face consultations and needs assessments
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Healthcare partnerships — with clinics, hospitals, and senior care organizations that refer clients to us for complementary insurance coverage
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Community engagement — including free workshops, seminars, and local events in senior centers and housing estates
This hybrid model ensures we’re both digitally agile and locally embedded in senior communities.
Customer Relationship Approach
We prioritize long-term relationships over one-time sales. Our business thrives on loyalty, referrals, and positive experiences. Each client is assigned a personal plan advisor who follows their journey, checks in annually, and proactively offers guidance on policy adjustments as life circumstances change.
In addition, we operate a 24/7 support desk, simplified claims portal, and wellness programs that add value beyond traditional insurance coverage.
Scalability & Future Outlook
Our model is designed for growth — both vertically and horizontally. As we gain deeper market penetration in Singapore, we plan to introduce:
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Technology-driven tools like AI-powered health risk assessments and digital care coordination
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Geographic expansion into other high-aging populations in Southeast Asia
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New insurance verticals such as elder travel insurance, dementia-specific coverage, and end-of-life planning services
At the heart of this growth is a sustainable loop: as we expand our client base, we reduce per-user costs through economies of scale, which allows us to further lower pricing and widen access — fulfilling both our business goals and our social mission.